Bad Jane Unchained.
Acclaimed UK rap artist, Phreeda Sharp, triumphantly returns in full authority with a highly-awaited brand new video aptly entitled 'Unchained'. Produced by rising Canadian producer Ken Waters, the sporadically euphoric 'Unchained' is the first track from Phreeda Sharp's forthcoming EP 'Phreedom' which is presently scheduled for a summer 2014 release through her own label, Bad Jane Records.
The video for the empowering and defiant 'Unchained' – co-directed by Phreeda Sharp herself - boisterously trumpets a celebratory warrior-esque rap ode that lyrically declares the attitudinal French-Ghanaian's creative emancipation, without alienating the critically heralded bass bumping signature sound that has become synonymous with the uber-talented Sharp.
Born and raised in Ghana, Phreeda began writing songs at a young age. Initial ambitions of pursuing a career as a songwriter were soon shelved when she discovered her passion for rap and her knack for clever and witty wordplay. Phreeda has since released two mixtapes “7 Days In The Life of a Sharp Shooter” in 2012 and “Ruby, Sex and Vultures” in 2013 cementing herself as one of the UK’s hottest rising talent.
"Sharp lyrical content, sex appeal and commanding"Vibe.com"A tough, young, coolly attitudinal Missy Elliott for the grime-pop/UK bass generation"Timeout"The self-styled Bad Jane of rap… ready to tear rap up"Wonderland Magazine"Witty, well enunciated, sexually driven lyrics, immensely fresh sounding songs"MTV Wrap Up
With a sold out debut headline show at Hoxton Sq Bar & Kitchen under her belt, a feature on Channel 4’s Freshly Squeezed and previous collaborations with producers such as MNEK, Don Diablo and Drumsound & Bassline Smith, Phreeda has also gained commendation on popular blogs such as VIBE.com, MTV The Wrap Up, Soul Culture, Wonderland and many more.
'Unchained' witnesses Phreeda pick up where the exceptionally praised 'Ruby, Sex & Vultures' mixtape ultimately left off. With rapid fluidity, in-your-face bravado, and enchanting melodies, the video sees a leashed Phreeda fighting for freedom whilst her opponent struggles to restrain her. A visual metaphor that adds power to the track’s raw punchy lyrics and catchy minimalist chorus.
Phreeda Sharp's upcoming EP symbolizes a captivating creative metamorphosis, with a vast recurring - and ever-honest theme in unmistakable Sharp motif; undiluted freedom to be your own person. The fiercely independent-driven approach for the EP release indicates savvy entrepreneurialism for Phreeda Sharp as a business person, recording artist, video director, and Bad Jane Records Executive.
Phreeda also makes her film debut this summer. Director Amy Mathieson hired Phreeda to write and record a title track for British docu-drama One Way Up, the inspiring story of the Peckham BMX Club, which will be released this summer in 3D through the Oscar-winning team of Shine Global/Jet Set Films. So impressed were they by Phreeda, they gave her a cameo in the film as well as a role as its UK ambassador.
"It’s the real-life story of a group of kids who grew up with nothing, but become successful through a BMX club," explains Phreeda. "It’s about their journey, their hustle, their struggle, their escape."
With a brand new EP on the way, a new single and an upcoming film, Phreeda returns fiercer and more liberated than ever.